Connecting Mountain Towns & the Mon Forest

About Mon Forest Towns

The Mon Forest Towns Partnership is a nonprofit advancing a sustainable outdoor recreation economy across 12 gateway communities surrounding the Monongahela National Forest. We support collaboration that strengthens local quality of life while inviting visitors to explore, connect, and return.

The Mon Forest Towns Partnership is a 501(c)(3) nonprofit serving 12 gateway communities to the Monongahela National Forest: Cowen, Davis, Durbin, Elkins, Franklin, Marlinton, Parsons, Petersburg, Richwood, Seneca Rocks, Thomas, and White Sulphur Springs.

The Partnership currently operates as part of Woodlands Community Lenders in Elkins, WV. Woodlands provides critical support and financial services that allow for the development and success of this new organization.

Our mission is to collaboratively grow a strong, sustainable recreation economy that enhances residents’ quality of life while providing exceptional outdoor experiences for visitors.

Spanning nearly one million acres, the Monongahela National Forest encompasses the highest elevations of West Virginia’s Allegheny Mountains. For more than a century, the region’s forests and mountains fueled national growth through timber, coal, and other natural resources. Though our economy has weathered highs and lows, our Mon Forest Towns are resilient and are working together to build a more sustainable future.

Because the national forest is the defining feature that unites our communities, outdoor recreation provides a natural foundation for regional economic development. Our goal is a network of thriving gateway towns where people can afford to live, as well as a destination that draws visitors to explore and return.

The Partnership was formed in 2017, when local towns, three lead agencies, and more than a dozen supporting organizations came together through a multi-agency coalition to strengthen a recreation-based economy across the region. Today, our work is carried out by a three-person staff housed within our fiscal sponsor, Woodlands Community Lenders, with primary funding support from the Appalachian Regional Commission.

Recognizing that each town is unique, we meet communities where they are. Through regional partnerships and local collaboration, we help identify needs and gaps, implement community-directed and data-driven projects, and assess impacts across social, economic, and environmental outcomes. This cooperative model blends local knowledge, staff facilitation, and regional support to create a peer learning network that addresses shared challenges and advances shared opportunities.

How We Work

Board

Each of our 12 town councils appoints two representatives to our Board of Directors. In addition to governing our organization, Board members report back to their town councils on Mon Forest Towns work.  

Working Groups

Each Mon Forest Town has a team of residents who are actively engaged in work at the town level. These local working groups establish priorities for town projects and needs, which our staff help them implement.    

Partners

We are proud to have over a dozen supporting partners who bring subject-matter expertise to our towns. Our principal partners include, but are not limited to, WVU Extension, U.S. Forest Service, USDA Rural Development, Woodlands Community Lending, and member Convention and Visitors Bureaus.

Staff

The Mon Forest Towns Partnership nonprofit is the glue that holds these towns, partners, and programs together. Our team orchestrates programming at the regional level, leveraging partners and in-house expertise to help towns advance projects. We identify common needs across our towns, and then strategically leverage resources to address those needs.

Our History

2017

Foundation for a Shared Vision

The Mon Forest Towns effort begins as local leaders, West Virginia University, the Monongahela National Forest, and USDA Rural Development convene stakeholders to explore a new, community-driven outdoor recreation economy. Early town meetings across Davis, Marlinton, Elkins, Richwood, Franklin, and Cowen start to shape a shared regional vision.

2017

2018

Early Collaboration & Regional Identity

Stakeholders outline common goals, identify growth opportunities, and begin mapping recreation assets across the forest. Woodlands Community Lending launches the Mon Forest Business Initiative, while WVU Graphic Design students develop an emerging regional brand identity for what will become the Mon Forest Towns Partnership.

2018

2019

Partnership Takes Shape

The Partnership is formalized with support from WVU’s Rural Tourism Team. WVU Extension builds sustainability indicators for recreation economies and conducts initial town assessments to evaluate community strengths and needs. Over 85 regional stakeholders gather for the first Mon Forest Towns Summit, agreeing on shared priorities. Snowshoe Highlands becomes West Virginia’s first IMBA Ride Center, reinforcing the region’s identity as a premier outdoor recreation destination.

2019

2020

Strategic Planning & Formal Agreement

Partners complete a five-year strategic plan and develop performance agendas for each town. In March, the U.S. Forest Service, towns, and lead agencies sign the first Mon Forest Towns Partnership MOU. Regional CVBs help launch a marketing committee and the first Mon Forest Towns website featuring regional maps, stories, and town information. Trail planning accelerates with the Monday Lick Trail System in Marlinton.

2020

2021

Brand Building & On-the-Ground Work

The Partnership deepens its research-based marketing strategy, solidifies its visual identity, and develops regional travel itineraries. Wayfinding and brand signage installation begins throughout the towns. WVU Extension conducts an extensive visitor and resident perception survey to guide recreation planning. Six towns join the HubCAP community development program, strengthening local capacity.

2021

2022

Expansion & Major Investments

Durbin and Seneca Rocks officially join the Partnership. An Appalachian Regional Commission “Coal to Gold” grant supports the development of the Monday Lick Marlinton trail system, making it the first directly ARC-funded trail system. Funding is secured to hire the first Executive Director, and a new strategic plan is adopted to guide long-term growth. The Grants Coordination Program begins, cataloging more than 100 projects and assisting with 18 grant submissions.

2022

2023

Strengthening Organizational Framework

The Mon Forest Towns Partnership becomes a 501(c)(3) nonprofit and hires its first Executive Director, Josh Nease. Listening sessions are held in all 12 towns to guide program direction. A new multichannel marketing campaign introduces the Mon Forest to over one million people. The U.S. Forest Service signs a Non-Funded Challenge Cost Share Agreement with the Partnership, deepening regional collaboration.

2023

2024

Planning Support & Transformational Funding

The Partnership collaborates with the WVU Sustainable Land Use Law Clinic to support towns working on comprehensive plans. A $1.89 million Appalachian Regional Commission POWER grant is awarded to accelerate economic development projects across the Mon Forest Towns region, including the development of new downtown-to-forest connection projects across all 12 Mon Forest Towns, additional business support programs, a new website, and a regional visitors guide.

2024

2025

Connecting Communities & Downtown Projects

The Partnership welcomes a new Projects Manager to facilitate community conversations and advance downtown connectivity projects throughout all 12 towns. Working with local stakeholders and cycling experts, the Mon Forest Towns launches its Gravel and Bikepacking Routes Project, leveraging existing assets to develop over 30 bikepacking and gravel adventures throughout its communities. Participation in the West Virginia Department of Tourism’s advertising cooperative brings the Mon Forest Towns to new audiences. Funding from the USDA’s Title 2 program initiates new wayfinding signage and trail stewardship programs in the Mon.

2025

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